Establishment of the ASEAN DB by Facilitating Multicultural Human Resources1

This study aims to help business community understand other cultures by utilizing the database. Particularly, the comprehensive information on the member states of ASEAN, which should be perceive as Blue Oceans, will be used for the companies to survive the global competition. In the midst of the global business arena, cultural literacy plays a very important role in expanding business overseas. That is, companies’ international management is in an inseparable relation with their competence in cultural understanding. In this regard, the DB will enable the businesses to have multicultural understanding, which is essential to resolve the problems resulted from cultural differences. Also, it will strengthen national competitiveness in the long run.